FedEx St. Jude Championship Unveils New Fan Innovations for 2026
MEMPHIS, Tenn. – The FedEx St. Jude Championship continues to evolve the fan experience at TPC Southwind, with the event set to introduce several new innovations in 2026 designed to make attending the first event of the FedExCup Playoffs more convenient, interactive and immersive than ever before.
"The FedEx St. Jude Championship has a long history of evolving and finding new ways to enhance tournament week for our fans," said Robert Miller, Executive Director of the FedEx St. Jude Championship. "We're excited to introduce several new offerings in 2026 that will further elevate the fan experience, whether you're following the action from TPC Southwind or watching from home."
Highlights of the new offerings coming to the FedEx St. Jude Championship in 2026 include:
- Grounds+: Fans attending the FedEx St. Jude Championship in 2026 will enjoy unlimited complimentary food and non-alcoholic beverages throughout the day at five marketplace locations throughout TPC Southwind courtesy of the all-new Grounds+ offering. Designed to provide added value and convenience during tournament week, the new program allows fans to spend more time enjoying the action and less time waiting in line or making repeated concession purchases.
- Smart Map presented by Memphis International Airport: Available through the PGA TOUR App, Smart Map allows fans to track player locations in real time through an interactive course map, making it easier to follow the action as it moves throughout TPC Southwind. Powered by PAM, the Official Smart Map of the PGA TOUR, the platform also provides turn-by-turn directions to Grounds+ Marketplaces, local restaurant offerings, fan experiences, concessions and other amenities across the course. Real-time routing capabilities help fans navigate the property more efficiently by directing them around congested areas and toward the action they want to see most.
- Technics Sound Deck: Located on the par-3 14th hole, the Technics Sound Deck provides fans with the opportunity to listen to live player-caddie conversations as they occur during competition. Through provided headsets, fans can hear discussions surrounding club selection, shot strategy and course management in real time, offering unique insight into the decision-making process behind every shot.
- PGA TOUR Pass: Fans who download the PGA TOUR App and enroll in PGA TOUR Pass can unlock a variety of exclusive on-site benefits throughout tournament week. Offerings include a $5 food credit redeemable at select concession locations, complimentary portable phone chargers and access to a Dryvebox closest-to-the-pin challenge near the 14th tee.
- ESPN: For the first time, early-round coverage of the FedEx St. Jude Championship will air on ESPN's primary linear channel, bringing additional exposure to the opening event of the FedExCup Playoffs.
- TOURCAST Range: TOURCAST Range is an interactive 3D experience that will allow fans to follow their favorite TOUR players during their range sessions. Supported by TOUR’s ShotLink powered by CDW, fans can watch every recorded shot from each player visualized in a dynamic range environment, with ball‑flight data including carry distance, ball speed, trajectory and more.
- Tee Sheet presented by FedEx: PGA TOUR Studios will launch a new original program dedicated to the drama, storylines and stakes of the FedExCup Playoffs. Tee Sheet presented by FedEx premieres August 11, at 6 p.m. ET, ahead of the FedEx St. Jude Championship, across PGA TOUR YouTube, FAST channels and X. Headlined by Shane Bacon, Hally Leadbetter and Justin Ray, the fast-paced, 30-minute show will feature insightful discussion, player interviews and expert analysis as the panel debates key topics, breaks down the week’s biggest moments and helps viewers prepare for the FedEx St. Jude Championship.
- Tommy 25: PGA TOUR Studios is set to debut Tommy 25, an in-depth feature chronicling Tommy Fleetwood’s journey to his first PGA TOUR win and the 2025 FedExCup title. Hearing from Fleetwood and those closest to him, the program offers an intimate, behind-the-scenes look at how Fleetwood overcame difficult losses en route to his long-awaited maiden TOUR victory at the 2025 TOUR Championship. Tommy 25 premieres live on the PGA TOUR YouTube channel on August 11 at 7 p.m. ET.
The FedEx St. Jude Championship returns to TPC Southwind Aug. 12-16. For tickets and additional information, visit FedExChampionship.com.